Toiing – Playing Card Game Set

A Mumbai based startup; Toiing brings a range of toys including craft kits, board games, party games and outdoor toys. All of Toiing’s designs are based on innovation, ‘Indian-ness’, and collaboration. Their range of toys and games will help develop social and emotional intelligence in children through play.

A set of 12 interesting card games was to be given a distinctive theme and visual identity. Keeping the ‘Indian-ness’ of the brand intact, we put together a list of ideas that were Indian yet unique. Each game is educative but non-preachy in its own way and is super fun to play. 

Considering our super tight deadlines, we played this game quite well.