Phondaghat Pharmacy is a reputed brand that’s known for its organic products and best grade Honey. The company was established in 1971 and over the years they have gained the trust of customers across the country.
While conceptualizing the brand, it was important to retain the essence of this 50-year-old establishment. We did not want to scare the existing customer base away with a new contemporary visual identity. Another challenge was to also reach out to a younger audience.
With an accessible positioning, we worked out a visual identity that was conservative and at the same time stylish. The plant with tiny leaves and a stem fit perfectly for a brand that focuses on producing healthy and unadulterated products. The freshness and vibrancy of the logo extended perfectly well across the packaging, social media communication etc.